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"You're in the liquor store wondering if you should buy the bottle with the castle on its label or the one with the fluffy squirrel," says Natalie MacLean, the editor of one of the largest wine web sites at www.nataliemaclean.com. She created the tool to make buying wine easier for consumers.
"Now you just point and click to find out if that shiraz actually is a good wine to go with your pepper steak, or if the sauvignon blanc would work with your grilled veggies. No more guesswork based on castles and critters."
No more shopping lists either since you can scan the wines right in front of you in the store. The app's key features allow you to:
The new Wine Picks & Pairings app is the next generation of Natalie's mobile app. It's the only wine app featured on Apple's iTunes store under App Essentials for both "Food & Wine" and "Date Night."
Fans use the popular app to get more than 700,000 wine picks and food pairing suggestions a month—the number of users has grown 230% over the past year. The app, designed by Fluid Trends, bundles a suite of 10 wine apps including reviews, cellar journals, recipes, food pairings, articles, blog posts, a wine glossary, a bi-weekly newsletter, a directory of wineries around the world and excerpts from Natalie's bestselling book Red, White and Drunk All Over.
A certified sommelier and winner of the World's Best Wine Writer award at the World Food Media Awards, Natalie wrote and vetted all the pairings and wine reviews in the app rather than relying on computer-generated algorithms and crowd-sourced material.
Natalie's Top 10 Well-Done Wine and BBQ Pairings:
1. Juicy Steak and Shiraz
For BlackBerry, visit App World:
For Droid, Nexus One, Nokia, Windows 7 and other smartphones, use the mobilized web site here:
Fluid Trends is an innovative provider of complete end-to-end mobile solutions that help users make sense of the latest trends in mobile technologies.
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