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Running Your Business: The Why, What and How of WOW By Richard K. Hendrie
We want WOW. When we find it we run in droves to indulge in its magnificent, silky perfection and spend a premium for the privilege. We don’t believe we’ll get it, because so much of our commercial relationships are rife with lies, disappointments and broken promises. But, that doesn’t stop us from wishing. Oh, the allure of WOW.
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