Little Johnny, Restaurant Marketing, and Fed Bailout Package
By Alex Makarski
Our educational system does a poor job of preparing Little Johnny to become a successful restaurant owner.
Little Johnny gets a good mark every time he gives a memorized answer (the only possible “correct” answer) to the teacherís question.
Little Johnny doesn’t get a good mark for asking the right question in the first place. The kind of question that may have more than one correct answer. Or the kind that cannot be answered today (but itís essential that you keep asking it because if you do, the answer will one day find you — and that will be the day of a major breakthrough in your business).
Henry from Nova Scotia is asking,
This is a very good question.
Because the question that most other restaurant owners are asking right now is, “How is my restaurant going to survive in this economy?”
And it is my utter hope that the question Henry is really asking is, “What can I do today to win in this economy?”
You see, much as a sports team that plays “not to lose” has absolutely no chance of winning, a restaurant that is just trying to survive is certain to go under.
You gotta play to win!
And since we’re talking economy here, it’s important to understand what this whole Fed Bailout deal really means to you as a restaurant owner.
Hereís the skinny:
There are issues in the economy that have not been created overnight and it’s going to take time to get them undone. Most likely, we are yet to see the worst of it. What the Bailout Package did was prevented the really bad things from happening to us really fast. It gave us more time to fix our businesses so as we could come out on top, no matter what the future holds for us.
Here’s what Napoleon Hill wrote in the 1930’s:
And this could be your new opportunity.
Little Johnny asks straight questions that everyone else finds awkward or is afraid to ask. Maybe itís time you did a Little Johnny on your restaurant business:
See how this works?
Alex Makarski is Chief Commando of www.RestaurantCommando.com, a restaurant coaching and consulting firm.
Copyright © 1997-2014 Restaurant Report LLC. All rights reserved.