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Running Your
Business: Winning The Moments of Truth By Rick Hendrie
One of the essential
elements in every business is to recognize where the Moments of Truth are
for your guest. One could make a case that every moment is a crucible which
may tip the consumer up or down the Raving Fandom Ladder, which looks something
like this
Ultimately, it takes that kind of fanaticism, where every moment is "The
Moment of Truth", to create masterful brand experiences, where your guests
are committed Raving Fans, evangelizing to the world the wonders to be
found with your brand. It may seem daunting.
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