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Running Your
Business: Increase Your Wine Sales By Marty Dershowitz
T he key to increasing
wine sales is to sell more wine by the glass. Most small to medium-sized
restaurants have inadequate knowledge of wine. Your wine buying habits tend
to gravitate towards price when you make the mistake of assuming your customers
don't know anything about wine. Many restaurants make the mistake of offering
only a house wine by the glass. This house wine tends to be the cheapest
wine obtainable.
You do not need to have the knowledge of a Sommelier to improve the
level of your wine service while keeping the prices and profit margins
in the same general area. The first thing you need to do is a little research.
Click here to go to the article page.
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